Branding, 2018

Post Carry Co. (PCC) is a soft goods brand that offers bags for active cyclists to carry their items securely and reliably. Marc Mendoza - PCC founder was charged a hefty price when he first packed his bike for a spontaneous trip from California to Vietnam. Motivated by the incident, Marc spent months developing Transfer Case - a bag specifically designed to carry bike on long-haul travels.  

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With a common interest in traveling and active lifestyle, I worked with Post Carry Co. on logo design and adaptation, branding direction and initial copywriting. We want cyclists to feel empowered to bring their bike on every adventure. This insight is translated to visuals closely related to that of airlines, postal services, metro...

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Post Carry Co. is all about thoughtful design, manufacturing, and meticulous field testing. Hence, its branding is subtle with symbol strategically placed to complement the product. It is less about grabbing attention, but to be one with the product. To be functional yet sophisticated.