Branding, Art Direction
Photography
2018

Emotions. Design. Branding.

Laita is a design firm that explores innovative material and form in product and furniture. Hoa, Laita co-founder, approached me with the brief of brand naming and art direction. After 3 workshop session on branding and design, Laita was born. The logo is then adapted into modular emoticons, enabling showroom visitors to interact with the products. This also collects data for design research purpose.​